What is CTI, and how can it help your sales team to become more efficient at their jobs? CTI, or computer telephony integration, is a technological service that allows your company and the sales reps to have better control over their phone calls with customers. Choosing to use Salesforce CTI integration in your company is a great way to improve efficiency, and you will be able to see a number of benefits once you get started.
One of the first things that you will notice is that the call time for your sales reps drops. They will be able to take care of phone calls much quicker, making it easy to deal with more phone calls each day. With screen pop, the information about the customer or client appears on the sales rep’s computer screen. This means that they will have everything that they need to know about the customer right at their fingertips. They will be able to see what the customer ordered in the past, if there were any problems with the order, and records of other interactions the customer had with the company. Having all of this information on the screen when the customer calls, or when the salesperson calls the customer, makes the call easier. Every second that your sales team saves when they are on a call can save money.
When the sales rep has all of the information on screen, he or she will be able to personalize the call, and this makes the customer feel as though he or she really matters to the company. You want every customer to know that he or she is important, and this is a great way to do that.
It is important that you make sure the salespeople update the data on their screen when they are taking the phone call, as this information will be saved to the client’s information file. In later dealings with the customer, either through sales or through customer service, you want all information to be available.
The salespeople will be able to satisfy their customers and make more sales calls each day. You will have happy customers, and you will be able to find new customers faster when you employ Salesforce CTI integration. The software is highly beneficial, and you will find that many companies can offer great, easy to use CTI software that can make your company shine.